Fortune 100 BLM Response Dataset Analyzed
A Twitter dataset of 6,184 tweets from Fortune 100 companies, collected by Kevin McElwee via Twitter API. Each record contains tweet text, corporation name, sector, timestamp, hashtags, racial justice label, BLM mention, Juneteenth mention, donation mention. A manually annotated dataset of tweets from Fortune 100 companies during the 2020 Black Lives Matter protests, capturing corporate responses to a major social movement. Suitable for corporate activism, social movement response, political communication, crisis communication, public relations, brand activism.
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